MediaSmart: Analyzing and Understanding Multimedia – CLOSED

June 22, 2013  |  9:00 a.m. - 4:00 p.m.

Grade Level: Rising 9 - 12   |  Class Cap: 20

Course Fee: $159 (lunch & snack included)

What does it mean to be literate in the age of technology? From billboards, newspapers and magazines, to television, movies and the internet, multimedia messages are carefully crafted to get our attention and transform us in subtle ways. As a high school student, we often don’t understand (or even realize) the “coded messages” that are embedded in many types of media, intended to influence or transform our thinking. This class teaches students to become wise consumers of media messages, and to be able to navigate the media landscape in an intelligent, sophisticated way.

In this class, students will learn, from the consumer side, what messages are hidden in media that help drive our emotions, decisions, and behaviors. From the production side, students will begin to understand what it takes to create a media presentation that moves an audience. Through storyboarding and exploration of scientifically proven techniques for strong communication, students will leave this class with critical assessment skills as well as creative development skills that they can use both as consumers of media information and as creators.

This class will focus on developing outstanding critical thinking skills through collaboration and discussion. The learning objectives are as follows:

• Students will learn a framework for decoding media messages;

• Students will develop an increased capacity to understand the world of and through media;

• Students will cultivate an increased ability to make healthy and informed choices;

• Students will participate in an interactive media rich hands-on experience.

Smart phones and/or devices with a camera and ability to e-mail are welcome in the class. It’s best if they are charged and wireless capable.

This is a summer class for high school students.

Registration for this class will close 48 hours before the class begins. If you have not yet registered your student during those final 48 hours, please contact us so that we may confirm whether seats are still open for the class.


Tricia MacKenzie

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Tricia MacKenzie teaches multimedia classes and has been influenced by design thinking in her over 15+ years of experience. She has worked with four design firms with specialties in product development, webdesign, engineering and visual media presentation design. Tricia works as a small business consultant in the Bay Area, and has worked for several start-ups in the Design, Biotech, Clean Tech and Education Industries. She has an MBA in Marketing and BS in Business Administration. Most recently Tricia has been a volunteer at Comic-Con supporting two workshops: Goal Setting for Creative Types and Speed Dating for Writers and Artists. In addition, Tricia is a multimedia trainer for Freshi Media, teaching workshops in Stop Motion, Film and Video Game Design.